Category Archives: Customer Data
Forrester Re-invents the Wheel of Marketing Innovation
“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…
Apple’s Value Proposition that Could Save Lives
Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…
Pinterest Saves You Money Now? How Pinteresting!
Do you ever catch yourself surreptitiously pinning fabulous items on Pinterest that you desperately want, but in reality, will never be able to afford? That is, unless you win the lottery, and then that bright…
What has your Email got to do with Website Conversion?
By Garry Lee So…what’s it got to do with you? “Are you crazy?!?!?!” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But think about…
Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns
According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…
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