By Matthew Kelleher Special to the eTail Blog During a recent webinar, a question was posed that I thought was worth a second look: “When using an abandonment program, sending…

Jared Blank, VP of E-Commerce, Tommy Hilfiger, is all about testing new-wave marketing through digital channels, but he also appreciates the value of tried and true marketing tactics. In the…

A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors…

I found a few very cool things on the interwebs last week on a very cool website called Co.DESIGN. If you don’t read it already, you absolutely should. I thought…

A quick infographic this morning from the folks at MailerMailer, outlines the current state of email marketing. We often wonder just how many emails are being sent daily, how many…