Tag Archives: email marketing
A Lesson in Email Targeting from BCBGMaxAzria
From eTail West, tune in to Bluecore and BCBG MaxAzria group’s presentation on email targeting. The full presentation is here, with the freshest insight on this trending topic, part of our post event eTail West…
Are Gifs Underutilized in Ecommerce?
By Andrew Greissman The animated gif is a common feature of the internet, often used in forums and message boards to capture a few frames of a video for use as a reaction image or to…
Silverpop’s Loren McDonald Solves the “Smartphone Paradox”
There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…
INFOGRAPHIC: Responsive Design is Evolving Email Marketing
Most e-retailers will tell you that email marketing is their silver bullet – that whenever they need a revenue bump, the easiest answer is to send out another email. But how are those emails really…
Personalization Proves to be a Golden Marketing Strategy
By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…
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