Tag Archives: Personalization

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David’s Bridal Embraces Today’s Social Savvy Bride with ‘My Event’

Any bride or bride-to-be knows that David’s Bridal, whether you love it or hate it, is unmatched in the world of one-stop bridal shops. There’s no way around it –…

3 Rules Online Retailers Should Follow for Successful Product Sampling

By Doug Guyer Special to the eTail Blog E-commerce is in a state of exponential growth and as more and more consumers turn to the Web to make purchases, retailers…

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Godiva Ramps up Personalization & Customization Efforts

At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But…

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This Time It’s Personal – New eBook Breaks Down Personalization

By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching…

Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices

As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email…