Tag Archives: customer data

Adding Potency to Marketing Campaigns with Bluecore’s Triggered Marketing

Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…

Adroit Digital Speaks on Smarter, Data Driven Scaling of Digital Marketing Audiences

Scaling audiences and enabling performance based growth are both at the core of what Adroit digital does for their clients. Watch as eTail’s Dave Matthews catches up with Greg Kirby, Director of Sales at Adroit…

Etail Talks: Digital Marketing Attribution with Elite SEM

Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…

Matching Your Offers to What Consumers Want through Intelligent Recommendations

Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands

By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…