Category Archives: Content

Creating Effective Content: A Best Practices Guide with Marketlive

  Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce providers, content can sometimes…

9 Tips for Initiating Sustainable SEO Strategies

During the first session this morning in eTail West’s Search Summit, Ash Buckles, SEO Manager for InterContinental Hotels Group, walked attendees through several important sustainable SEO strategies. According to Ash, the current keys to SEO are accessibility…

Report Reveals 35% of Marketers do NOT have Strategy for FY2014

Thirty five percent of attendees surveyed at this year’s eTail East event in Philadelphia this past August, said they did not have a clear marketing strategy in place for FY 2013/FY 2014. That’s 35 percent,…

7 Best Practices and Key Industry Trends for Video & Social

Earlier this month, software provider, Pixability, released a comprehensive study on the use of YouTube by leading global brands in a report called, “The Top 100 Global Brands: Key Lessons for Success on YouTube.” Revealing…

Why Content Marketing is King, and 4 Ways Brands are Employing It

In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…