Category Archives: Customer Loyalty

The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…

How Should Ecommerce Brands Look at Their Return Policies?

  Returns are a challenge area for many ecommerce brands, partially since it can be tough to prioritize creating an easy and free return process for customers when so much focus already goes into having…

Why Surprise and Delight Matters [Infographic]

A new infographic from CrowdTwist takes a look at how to enhance your customer relationships; when it comes to pleasing your customers, surprising them is a sure way to their hearts. Target your message and tailor…

With Valentine’s Day Approaching, Here’s Why Etailers Need to “Date” Their Customers

  By Andrew Greissman  A relationship with a new person is exciting; the thrill of getting to know someone new is bested only by the steady feelings that grow between two people over time. We’ve…

16 Tips for Creating ‘Raving Fans’ of Your Brand

Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…