Category Archives: Customer Data

Making The Marketer a Data Scientist: Creative Meets Quantitative with AgilOne

How do you manage the relationship between data driven marketing and imaginative and exciting creative? That’s the subject of AgilOne’s panel, taped at this year’s Luxury Interactive summit, and now available to stream. The strongest…

Adding Potency to Marketing Campaigns with Bluecore’s Triggered Marketing

Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…

From Commodore 64 to Optimizing Online Stores: Talking Shop with Sailthru

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

Adroit Digital Speaks on Smarter, Data Driven Scaling of Digital Marketing Audiences

Scaling audiences and enabling performance based growth are both at the core of what Adroit digital does for their clients. Watch as eTail’s Dave Matthews catches up with Greg Kirby, Director of Sales at Adroit…

3 Reasons You Should Use Predictive Analytics in Marketing

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…