Category Archives: Omni-Channel

Creating Effective Content: A Best Practices Guide with Marketlive

  Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce providers, content can sometimes…

Maxymiser: Testing Your Digital Channels to Optimize Your Whole Business

Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks…

3 Reasons You Should Use Predictive Analytics in Marketing

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Etail Talks: Digital Marketing Attribution with Elite SEM

Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…

5 Essential Cartridges To Maximize Your Demandware Implementation

A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…