Category Archives: Personalization

Criteo Shows you How to Have the Right Conversation With your Data

How do you have a conversation with your data? It means using tools to get at the real story behind the numbers, going beneath the surface to create strong, applicable insights for your brands.

From Commodore 64 to Optimizing Online Stores: Talking Shop with Sailthru

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

3 Reasons You Should Use Predictive Analytics in Marketing

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Etail Talks: Digital Marketing Attribution with Elite SEM

Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…

The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…