Category Archives: Personalization

Infographic_Rise_of_the_Apps_03_07_2013

Infographic: With Mobile, E-Tailers are at Your Fingertips

According to a recent study by Flurry, consumers’ use of various apps increased by 132% over the course of a year. Spring is upon us, and so is a budding…

3 Rules Online Retailers Should Follow for Successful Product Sampling

By Doug Guyer Special to the eTail Blog E-commerce is in a state of exponential growth and as more and more consumers turn to the Web to make purchases, retailers…

MP900438686

Godiva Ramps up Personalization & Customization Efforts

At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But…

Book

This Time It’s Personal – New eBook Breaks Down Personalization

By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching…

How to Integrate Customer Voice into Web Experiences via Customer Service

Starbucks’ CEO Howard Schultz is known for involving team members in the decision-making process at his company. When employees have a stake in authorship, they also feel a stake in…