Tag Archives: segmentation
What has your Email got to do with Website Conversion?
By Garry Lee So…what’s it got to do with you? “Are you crazy?!?!?!” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But think about…
Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…
Dan Scott’s “One thing I can’t live without…”
We are happy to bring you the second installment of our new series, “One thing I can’t live without.” Our first one kicked off last week with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans….
Introducing a New Blog Series: Charlie Cole’s “One thing I can’t live without…”
Don’t you just live for certain “regular” occurrences in life? You know, like your favorite monthly column in your favorite magazine. Or your favorite weekly TV show (which may or may not be one you’d like to…
Birkenstock Central: How To Increase Email Sales via Lifecycle Management
By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…
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