By Jim Dechow When Google announced the transition to Google Shopping last year, it mitigated frustration about the paid model with promises to foster better shopping results for users and, in turn, higher quality traffic…

The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to be customer-obsessed. That was the…

“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…

Steve Wylie, CIO and Director of E-Commerce, BareBones Workwear, had more than 10,000 visitors to his site a day, but only about five or six sales. “That’s kind of a problem,” as he so rightfully…