by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

A tradition five years in the making, the annual eTail Best-In-Class Awards honor innovation and excellence in ecommerce. The awards cover outstanding performance in four categories; Email, Search, Mobile, and Social. Winners are nominated and…

When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…

These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…