Category Archives: Email

Adding Potency to Marketing Campaigns with Bluecore’s Triggered Marketing

Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…

A Lesson in Email Targeting from BCBGMaxAzria

From eTail West, tune in to Bluecore and BCBG MaxAzria group’s presentation on email targeting. The full presentation is here, with the freshest insight on this trending topic, part of our post event eTail West…

Are Gifs Underutilized in Ecommerce?

By Andrew Greissman The animated gif is a common feature of the internet, often used in forums and message boards to capture a few frames of a video for use as a reaction image or to…

New Year, New Us: Introducing Bluecore

Sponsored by Bluecore   Today marks a critical day in the growth of our young company as we transition officially from TriggerMail to Bluecore, confirm a $6 million Series A round of funding led by…

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…