VIDEO: Maximize Conversions by Showing the Right Ads to the Right Person at the Right Time

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What’s the key to maximizing conversions through digital marketing? For Criteo, it’s all about reaching the right user at the right time with the right message. In his presentation from eTail East 2014, Rob Deichert,…

How To Earn Backlinks For Rare Niches

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By Lewis Crutch If you are looking to beef up your blog or website’s SEO, you have your work cut out. You really do. It’s no longer easy: press a few buttons here and there…

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

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There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…

INFOGRAPHIC: How Financial Firms Are Engaging Customers Digitally

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When was the last time you actually visited a banking branch for something other than the ATM? With more people than ever using their laptops and smartphones to bank, digital capabilities have become extremely critical…

E-Commerce Marketing Border Battle: Canada vs. the U.S.

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One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…