3 Tricks for Writing Product Descriptions that Create Conversions

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By Andrew Greissman Figure out what your customers want to know, and then highlight that information right off the bat.  A product description is an interesting amalgam of unsentimental fact and the reasons why the…

New Year, New Us: Introducing Bluecore

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Sponsored by Bluecore   Today marks a critical day in the growth of our young company as we transition officially from TriggerMail to Bluecore, confirm a $6 million Series A round of funding led by…

Why the Gartner Magic Quadrant for WCM Matters to Commerce

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By Amanda McCreary Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment…

Why We’re Dropping the “e” in eCommerce and Why You Should Too

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By Amanda McCreary The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the…

How To Earn Backlinks For Rare Niches

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By Lewis Crutch If you are looking to beef up your blog or website’s SEO, you have your work cut out. You really do. It’s no longer easy: press a few buttons here and there…