Why the Gartner Magic Quadrant for WCM Matters to Commerce

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By Amanda McCreary Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment…

Why We’re Dropping the “e” in eCommerce and Why You Should Too

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By Amanda McCreary The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the…

How To Earn Backlinks For Rare Niches

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By Lewis Crutch If you are looking to beef up your blog or website’s SEO, you have your work cut out. You really do. It’s no longer easy: press a few buttons here and there…

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

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There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…

INFOGRAPHIC: How Financial Firms Are Engaging Customers Digitally

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When was the last time you actually visited a banking branch for something other than the ATM? With more people than ever using their laptops and smartphones to bank, digital capabilities have become extremely critical…