Roundup: this week in digital commerce

target

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…

Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization

sail

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

INFOGRAPHIC: Responsive Design is Evolving Email Marketing

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Most e-retailers will tell you that email marketing is their silver bullet – that whenever they need a revenue bump, the easiest answer is to send out another email. But how are those emails really…

Facebook is moving from “like” to “buy”

new button from facebook

Facebook users will soon be able to open up the one part of their lives previously closed off to the social network: their wallets. Facebook announced this week that they are testing a new button…

7 ways to integrate in-store, online, and mobile data to drive your bottom line

Clutch Logo - New

By Jenna Flateman Posner, VP, Strategic Partnerships – Clutch The recent announcement of Oracle’s Micros acquisition speaks to the tremendous opportunity that still exists for retailers to integrate their in-store systems with e-commerce – and now mobile –…