• Boxwever blog pic
    July 20, 2015

    The Disenchanted Traveler: Untargeted Ma...

    By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired ...
  • etail blog phot 1
    July 7, 2015

    Where’s Your App?

    By Ken Burke Mobile apps are undeniably powerful tools for helping brands engage with their customers. Fully 80% of the time consumers spend on Androi...
  • Screen Shot 2015-06-23 at 11.49.15 AM
    June 23, 2015

    Mixed Messages: The Data-Sharing Disconn...

    By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects ...
  • 3488188022_b88aed0292_o
    May 19, 2015

    Predictive Marketing: Going Beyond the R...

    by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing ...
  • 1267985808_3f91a1c86a_z
    April 16, 2015

    Top speed hacks for better mobile experi...

    By Ken Burke, Founder and CEO, MarketLive Of all the ways to make your web site more accessible to mobile customers, perhaps nothing is more important...

The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers

Boxwever blog pic

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…

Where’s Your App?

etail blog phot 1

By Ken Burke Mobile apps are undeniably powerful tools for helping brands engage with their customers. Fully 80% of the time consumers spend on Android and iOS devices is spent on apps, according to researcher…

Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands

Screen Shot 2015-06-23 at 11.49.15 AM

By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

Predictive Marketing: Going Beyond the RFM Model to True Intelligence

3488188022_b88aed0292_o

by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

Top speed hacks for better mobile experiences

1267985808_3f91a1c86a_z

By Ken Burke, Founder and CEO, MarketLive Of all the ways to make your web site more accessible to mobile customers, perhaps nothing is more important than upload speed. Improving SEO so more visitors find…