Category Archives: Customer Retention

Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands

By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

How Should Ecommerce Brands Look at Their Return Policies?

  Returns are a challenge area for many ecommerce brands, partially since it can be tough to prioritize creating an easy and free return process for customers when so much focus already goes into having…

The Speed of Site: Slow Websites are a Leading Cause of Ecommerce Dissatisfaction

 By Andrew Greissman The idea of site speed has often been regarded as a tech issue, and something that can be effectively countermanded by strength in other ecommerce areas, such as site layout and aesthetics,…

16 Tips for Creating ‘Raving Fans’ of Your Brand

Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…

Webinar Alert: 5 Ways to Turn Referrals into Customers

In the good old days of businesses growing via word-of-mouth marketing and nothing else, referrals were the difference between a business that would last and one that would fail. Nowadays, saying the word “referral” conjures…