Category Archives: technology

Where’s Your App?

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By Ken Burke Mobile apps are undeniably powerful tools for helping brands engage with their customers. Fully 80% of the time consumers spend on Android and iOS devices is spent on apps, according to researcher…

Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands

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By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

Predictive Marketing: Going Beyond the RFM Model to True Intelligence

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by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

Top speed hacks for better mobile experiences

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By Ken Burke, Founder and CEO, MarketLive Of all the ways to make your web site more accessible to mobile customers, perhaps nothing is more important than upload speed. Improving SEO so more visitors find…

Criteo’s Jason Morse on Optimizing your Mobile Web Strategy

Check out Jason Morse’s full presentation from eTail West! It’s packed full of insights on how to fine tune your brand’s mobile strategy, straight from the former Google employee and current VP of Mobile Products…