Category Archives: technology

Instart Logic shaking up content delivery paradigm with new tools

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With download speeds and site fluidity correlating directly with eCommerce conversions, content delivery engines are becoming just as important as the rich images and videos they help display. This week, cloud application delivery startup Instart…

Needle: the Next Step in the Evolution of Online Chat

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From catching up with friends to connecting with customer service, online chat has become a pervasive component of our online interactions. But have you ever wondered how it got here, or where it’s going next?…

The Weird and Wacky in Wearables

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By Christine Persaud Wearable devices are all the rage nowadays. There’s smart watches that display notifications from a connected smartphone, fitness trackers that can monitor everything from your calories burned to your sleep patterns, and…

3 Tips to Revamp Your Social Strategy

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Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…

Why Your Content Isn’t Working… And How to Make it Better!

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This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…