Category Archives: technology

The Weird and Wacky in Wearables

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By Christine Persaud Wearable devices are all the rage nowadays. There’s smart watches that display notifications from a connected smartphone, fitness trackers that can monitor everything from your calories burned to your sleep patterns, and…

3 Tips to Revamp Your Social Strategy

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Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…

Why Your Content Isn’t Working… And How to Make it Better!

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This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…

5 Tips to Improve Mobile Conversions via Email

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This afternoon, during the Email Summit of eTail West, Alaa Hassan, VP of iNetVideo walked a group of attendees through how to convert mobile customers using innovative email marketing. According to Alaa, the reason mobile…

9 Tips for Initiating Sustainable SEO Strategies

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During the first session this morning in eTail West’s Search Summit, Ash Buckles, SEO Manager for InterContinental Hotels Group, walked attendees through several important sustainable SEO strategies. According to Ash, the current keys to SEO are accessibility…