Category Archives: technology

Predictive Marketing: Going Beyond the RFM Model to True Intelligence


by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

Top speed hacks for better mobile experiences


By Ken Burke, Founder and CEO, MarketLive Of all the ways to make your web site more accessible to mobile customers, perhaps nothing is more important than upload speed. Improving SEO so more visitors find…

Criteo’s Jason Morse on Optimizing your Mobile Web Strategy

Check out Jason Morse’s full presentation from eTail West! It’s packed full of insights on how to fine tune your brand’s mobile strategy, straight from the former Google employee and current VP of Mobile Products…

Buddy Brewer from SOASTA on Conversion Optimization Through Site Speed

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This year’s eTail West conference saw thousands of retailers come together to share best practices, brainstorm around common challenges, and elevate the discourse surrounding the future of online retail. VP of Business Development at SOASTA,…

Are Drones the Delivery Tools of Tomorrow?


According to a new report released by Walker Sands on the future of retail based on a survey of 1,400 customers, consumers are reportedly anxiously awaiting the emergence of new technologies within their retail experience….