When cosmetics company, NARS, recognized that it needed to address mobile, the French company quickly decided that it wanted a lot, and fast. With very strict brand guidelines (all creative…

The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to…

Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small…

by Michela Stribling If I told you that by the end of 2013, there will be more mobile devices than people on the planet according to Cisco’s Global Mobile Data…

According to a November, 2012 study from IBM, one in four visits to a US retail site now comes from a smartphone. By 2015, more than 60 percent of North…