Category Archives: Mobile

Why B2B sellers must begin thinking like B2C merchants

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By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Where’s Your App?

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By Ken Burke Mobile apps are undeniably powerful tools for helping brands engage with their customers. Fully 80% of the time consumers spend on Android and iOS devices is spent on apps, according to researcher…

Top speed hacks for better mobile experiences

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By Ken Burke, Founder and CEO, MarketLive Of all the ways to make your web site more accessible to mobile customers, perhaps nothing is more important than upload speed. Improving SEO so more visitors find…

Criteo’s Jason Morse on Optimizing your Mobile Web Strategy

Check out Jason Morse’s full presentation from eTail West! It’s packed full of insights on how to fine tune your brand’s mobile strategy, straight from the former Google employee and current VP of Mobile Products…

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

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There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…