Category Archives: Mobile

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

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There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…

Upsight’s GeoTrigger brings mobile marketing down to earth

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For smartphone users, the next generation of window-shopping has arrived. Analytics and marketing startup Upsight is launching a new location-based mobile marketing tool called GeoTrigger. With the new tool, not only can marketers target consumers…

The mobile revolution is over – welcome to the mobile society

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The mobile revolution is over: smartphones and tablets have won. Welcome to the mobile society. If we needed any more proof of the ubiquity and ascendancy of mobile devices, analytics company ComScore has provided it…

INFOGRAPHIC: How Retailers are Converting on Mobile

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With mCommerce growing at break-neck pace, how are retail marketers taking advantage of this next frontier of conversions? Unfortunately, a new infographic analyzing mobile conversions shows that marketers have been slow to adapt to the…

New App to Feed the Habits of Fashionistas

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By Shawna Gillen Dying for that handbag you saw during your morning commute? Luckily, there’s an app for that! Fashion startup ASAP54 has launched an app that will identify an item of clothing through image recognition services. With the…