Category Archives: Mobile

New App to Feed the Habits of Fashionistas

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By Shawna Gillen Dying for that handbag you saw during your morning commute? Luckily, there’s an app for that! Fashion startup ASAP54 has launched an app that will identify an item of clothing through image recognition services. With the…

The Weird and Wacky in Wearables

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By Christine Persaud Wearable devices are all the rage nowadays. There’s smart watches that display notifications from a connected smartphone, fitness trackers that can monitor everything from your calories burned to your sleep patterns, and…

eTail Best-in-Class Finalist Case Study: Poshmark

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Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…

eTail Best-in-Class Finalist Case Study: 1-800-CONTACTS and 5th Finger

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When Justin Olson, Director of Digital Commerce at 1-800-CONTACTS and Josh Stanley, former Associate Director of Product Management at 1-800-CONTACTS but now technology product manager at Zappos.com, sat down to develop a project charter for…

5 Tips to Improve Mobile Conversions via Email

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This afternoon, during the Email Summit of eTail West, Alaa Hassan, VP of iNetVideo walked a group of attendees through how to convert mobile customers using innovative email marketing. According to Alaa, the reason mobile…