Tag Archives: omni-channel

Maxymiser: Testing Your Digital Channels to Optimize Your Whole Business

Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks…

Macy’s Strengthens Omni-Channel Strategy

According to an article published in Retailing Today, Macy’s is making definitive strides toward omnichannel dominance. The article states that the retailer is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes…

Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns

According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…