Category Archives: Customer Data
Etail Talks: Digital Marketing Attribution with Elite SEM
Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…
Matching Your Offers to What Consumers Want through Intelligent Recommendations
Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…
The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers
By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…
Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands
By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…
How Much Data Is Enough in Ecommerce?
In 2015, we live in a world powered by data insights. The conventional wisdom that “what is measured can be improved” now extends to almost every aspect of certain businesses, and within that group, the…
Recent Comments