Category Archives: Customer Experience
Video Alert: AT&T on Being Customer-Obsessed (not just Customer-Centric)
The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to…
BrightTag Says Omni-Channel About Organizing Around Outcomes, Not Channels
“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel…
Hybris Says: Stop Thinking Just Big Data – Think Small Data Too
Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small…
Video Alert: What 2 Online Retailers Did to Convert Swarms of Inactive Visitors
Steve Wylie, CIO and Director of E-Commerce, BareBones Workwear, had more than 10,000 visitors to his site a day, but only about five or six sales. “That’s kind of a…
Supercharging Word of Mouth for Online Retailers
By Angela Bandlow Special to the eTail Blog Vica voce – commonly known as word of mouth (WOM) – is the oral or written transfer of information between people and…
Recent Comments