Category Archives: Editor’s Choice

David’s Bridal Embraces Today’s Social Savvy Bride with ‘My Event’

Any bride or bride-to-be knows that David’s Bridal, whether you love it or hate it, is unmatched in the world of one-stop bridal shops. There’s no way around it – the place has got it…

Want to See Who’s Going to eTail? We Don’t Blame You…

I know – there are so many conferences, so little time. And I know, you get WAY too many solicitations in your inbox. But forgive me a moment and let me plug our very own…

Calling All Pinning Retailers: Send us your Hottest Pins!

No bones about it – 2012 was the year of Pinterest. At least in terms of social media anyway. The social newcomer stormed the scene with its user-friendly interface that got people addicted. Fast. And…

Tommy Hilfiger Part I: How a Homepage Overlay Tripled its Email List

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A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors only on the first time…

Dwell + AhaLife Launch Shoppable Magazine. This is Very, VERY Cool.

For a while now I’ve been hearing people say (and saying myself) that nowadays, publishing is influencing commerce more than vice versa. Catalogs are going the magazine route and magazines are going the catalog route….