Category Archives: Editor’s Choice

7 Best Practices and Key Industry Trends for Video & Social

Earlier this month, software provider, Pixability, released a comprehensive study on the use of YouTube by leading global brands in a report called, “The Top 100 Global Brands: Key Lessons for Success on YouTube.” Revealing…

Leadership Tip of the Day: Learning to Say Thank You

Flashback: My first job out of undergrad was selling insurance for a State Farm agency. I had a great mentor who taught me how to sell insurance; how to help people see the “no-brainer” decision…

Leadership Tip of the Day: Trickle-Down Leadership Theory

It is far too easy to get pulled into the details of a team member’s day to day activities, and I’m not suggesting we don’t listen to what concerns them. But If we keep our…

Why Content Marketing is King, and 4 Ways Brands are Employing It

In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…

Leadership Tip of the Day: Leaders are Often Found Outside of Management

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams I am a witness to ‘non-managing’ leaders each day. I see so many…