Category Archives: Editor’s Choice

@DKNY Gives Tips & Tricks on Twitter for Major Luxury Brands: Part I

Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise. But when Licht and…

Luxury Institute CEO on Why You Must Empower, Educate & Mobilize Sales Forces

Milton Pedraza, CEO at The Luxury Institute, says we should be providing just as much information to the sales professional as we do to the customer. Makes sense. Somehow many retailers still aren’t doing that….

Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise

Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…

Infographic Alert: 5 Rules on How to Make Good Infographics

With all the infographics out there it’s easy to get a little graphically fatigued, and naturally, to miss things that aren’t well-highlighted in said graphics. Few of you are probably stopping to think about what…

What Marketing and Customer Service Can Learn from Each Other

My older brother, a head of sales and marketing in the hospitality business taught me long ago, particularly with consumer products: You’re always selling your product and serving potential or actual customers…with every conversation you…