Category Archives: Editor’s Choice

Flipping The Multi-Channel Model: Integrating Digital Through Your Organization & Channels

Retailers have been obsessed, in recent years, with the idea of “multi-channel.” But now they’re trying to figure out how to be multi-channel without feeling multi-channel…so-to-speak. Customers don’t care about channels and they don’t think…

Upscale Beauty Brand L’Occitane is in the Mobile Game Game

French maker and retailer of skincare, body care and fragrance, L’OCCITANE has launched a free iPhone and iPad game app meant to be a fun-filled experience for the user and a branding boost for the…

11 Tips for Employee Engagement

My own manager, and leader of our marketing department here at WBR (publishers of this blog and producers of the eTail event series) has a few words about leadership, inspired by some posts on TrainingMag.com….

Blended Marketing: Why Multi-Channel is Toast (via Ultimate Office)

If you missed eTail Boston this year, don’t fret. We filmed several of the sessions and live streamed them during the event, but now we have them available to view. I’m choosing a few to…

Stussy’s E-Commerce & Design Gurus Take Risks (& Win!) with Social

David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can’t help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their…