Category Archives: Editor’s Choice

6 Tips for Getting the Right People on the Bus

Always a challenge isn’t it? The right people. What does that mean anyway? And how do you discover the right person? There are many “right people.” There are those candidates that, if put in front…

Forrester Re-invents the Wheel of Marketing Innovation

“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…

Leadership Tip of the Day: Tap Into Employees’ Dreams

Encouraging employees to pursue their dreams can lead to the deepest levels of motivation, inspiration and retention. It’s amazing how people light up when they talk about their interests.  And ultimately, isn’t good leadership about…

Ice.com & J.Crew on Deliverability Best Practices to Get Into Inboxes

When consumers were originally approached with daily emails from their favorite deal providers, such as Gilt or Groupon advertising 20% off of luxury doggie day care or two-for-one cupcakes at Magnolia Bakery, there were few…

eTail Philly Kicks Off with Search, Email & Social Sessions

It may be 7 a.m. (surely much later by the time you all read this) – but that’s not stopping the eTail team from getting psyched for the show! Pretty soon we’ll be hearing from…