Category Archives: Editor’s Choice

Mobile Marketing: 9 Tactics for Emails, Websites, SMS & More

According to a report published by MarketingSherpa, a marketing research firm, it’s not as hard as you might think to blend mobile marketing in with current marketing tactics. Since 88 percent of US adults are…

How Design Within Reach Makes 10-15% of Online Revenue from iPad

by Michela Stribling You’re in the market for a chair. But not just any chair—a chair that will define your personality and anchor the look of your new living room. The kind of chair that…

House of Fraser on What Customers Want & Expect from the In-Store Experience

With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all over the years. The company has become…

eTail Presents its 2013 Technology Spending Trend Report

As has now become an eTail tradition, this past year at our Palm Springs conference, we surveyed some of the industry’s most respected retailers to figure out what kinds of technologies they were planning to…

Infographic Alert: Social Sharing Boosts Email Marketing Results By 158%

According to a new infographic from GetResponse, email still converts better than social media marketing (or search for that matter), what really works is combining them. By adding social sharing icons to email marketing messages…