From catching up with friends to connecting with customer service, online chat has become a pervasive component of our online interactions. But have you ever wondered how it got here, or where it’s going next?…

Global ecommerce sales are growing at double-digit rates, but competition for customers is fierce! In order to stay competitive, online retailers are increasingly relying on media-rich, interactive features to drive user engagement and increase revenue….

User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West…

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…

These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…