Category Archives: Customer Experience

Customer Experience

Matching Your Offers to What Consumers Want through Intelligent Recommendations

Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…

Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands

By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

Buddy Brewer from SOASTA on Conversion Optimization Through Site Speed

This year’s eTail West conference saw thousands of retailers come together to share best practices, brainstorm around common challenges, and elevate the discourse surrounding the future of online retail. VP of Business Development at SOASTA,…

How Should Ecommerce Brands Look at Their Return Policies?

  Returns are a challenge area for many ecommerce brands, partially since it can be tough to prioritize creating an easy and free return process for customers when so much focus already goes into having…