These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real question is, once you have their attention, how do you get them to take the plunge?
You need to give them the right message at the right time.
In this presentation, Criteo‘s VP of Business Intelligence and Analytics, Jaysen Gillespie, takes a moment to chat with the team at eTail West about how marketers can fix their “mid funnel” targeting strategies to successfully reactivate consumers.
Watch the video below to learn how to keep your customers almost indefinitely. Enjoy!