Category Archives: Customer Experience

Customer Experience

5 Tips for Testing out the Pop-Up Store Model

It goes without saying that eCommerce has changed the nature of shopping, as many retailers did away with the brick-and-mortar model (or at least shifted focus) in favor of shopping online. Now it seems there’s…

5 Retailers Innovating with Mobile & How You Can Replicate It

By Ashley Eckel Right now, at this very moment, your (would-be) customers are on their smartphones looking for anything that will help them shop better, become more informed and connect to brands in a more…

Four Seasons, Mercedes-Benz Say Engagement & Conversion are About Personalization

It’s the second day of the Luxury Interactive conference here in New York City and our guests are already loaded up with enough content to take back to their offices and improve their marketing ops….

New Ratings Place J.Crew, Fab.com in Top Customer Service Ranking

According to new research from StellaService, an independent ratings agency providing retail customer service performance analytics, brands like J.Crew and Fab.com continue to lead the race for the best customer service game in town. J.Crew…

Yamaha on Using Social Media for Customer Service…the Right Way

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By now it’s no surprise that social media has become an invaluable customer service tool. But to say, “We use Twitter for customer service,” doesn’t really mean much unless you have a true strategy and…