By Andrew Greissman In an article by Grieg Holbrook from Multichannel Merchant, he calls for US based companies to improve the way that they look at the rapidly evolving world of global ecommerce. There are…

  By Andrew Greissman  A relationship with a new person is exciting; the thrill of getting to know someone new is bested only by the steady feelings that grow between two people over time. We’ve…

By Andrew Greissman Figure out what your customers want to know, and then highlight that information right off the bat.  A product description is an interesting amalgam of unsentimental fact and the reasons why the…

As summer begins to fade, retailers are starting to prepare for their busiest time of the year: the holiday season. With more consumers choosing to do their holiday shopping online (and expecting superior digital experiences),…

Multichannel marketing is certainly a trending buzzword right now. Companies are working to integrate their email, social, web, print, mobile, and ad channels. They want to develop that 360-degree view of their audience that consists…