Tag Archives: omnichannel

Why B2B sellers must begin thinking like B2C merchants

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Why We’re Dropping the “e” in eCommerce and Why You Should Too

By Amanda McCreary The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the…

Roundup: this week in digital commerce

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…

Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

Online Retail Sales to Increase 57% by 2018: Report

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. A new report from Forrester Research says that online retail sales in the U.S. are expected to grow more than…