User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West to discuss the business impacts of user experience. A panelist at the event’s Usability and Design Summit, Brewer explains how page load times can affect a company’s bottom line. He also offers a few insights on how to make your website faster and keep conversions up. Check out the video to learn more!
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