Category Archives: Customer Experience
Blinds.com on Usability Testing: Designing for Great Experience
Marketers at Blinds.com have been known to call themselves mad scientists. And for good reason. At eTail West 2013, Stephanie Pertuit, Online Marketing Manager at Blinds.com, discussed her company’s experience with improving site functionality and…
How Gilt & SiriusXM Used Customer Data to Innovate Engagement Strategies
According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…
The Future of the In-Store Experience is about Digital Immersion
We knew it already, but an article in today’s AdWeek affirmed our predictions: the future of retail stores is much more Jetsons than Mad Men. As the story illustrates through an example of AT&T’s flagship…
Video Alert: Tealium Defines 3 Key Benefits of Tag Management
The amount of software solutions available to today’s omni-channel retailer is nothing short of overwhelming. It’s not enough anymore to have a great e-commerce platform, and awesome looking web design, a super in-house content team…
Video Alert: NetElixr & Lenovo Talk Paid Search Successes, Challenges
Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…
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