Category Archives: Customer Experience

Customer Experience

Leadership Tip of the Day: Learning to Say Thank You

Flashback: My first job out of undergrad was selling insurance for a State Farm agency. I had a great mentor who taught me how to sell insurance; how to help people see the “no-brainer” decision…

ZipCar on Distinguishing Your Brand with a ‘Customer Experience Map’

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Our culture is more and more becoming a culture of borrowers, as opposed to owners. Think about it – you can sleep at someone’s apartment for a night and have it feel like home (AirBnB),…

Hilton Worldwide on Turning a One-Time Buyer into a Loyal Customer

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In the below presentation from the Next Generation Customer Experience conference, Nancy Deck, VP, Full Service Brand Marketing, Hilton Worldwide, discusses how to turn a one-time buyer into a loyal customer. An impressive feat, to…

Tim Teran, Macy’s, on How to Adapt to the Millenial Customer

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In the below presentation from the Next Generation Customer Experience conference, Tim Teran, Senior Vice President, Consumer Insights & Strategy, Macy’s, examines the transformative influence of the millennial consumer on retail and Ecommerce markets worldwide,…

Increasing Customer Confidence to Click and Buy

Whether customers are ordering shrimp fried rice from their favorite online delivery website or shopping for a collectible waffle iron on eBay, the last thing they want to have to worry about is the security…