Tag Archives: search engine marketing

Video Alert: CheapCaribbean.com’s Marketing Director on Success with SEO & SEM

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As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…

9 Tips for Writing Effective SEO Content

I’m about to shamelessly poach an article from one of my favorite sources, MarketingProfs – but it’s all good as I’m telling you all how much I love them! As content is a huge part…

Video Alert: NetElixr & Lenovo Talk Paid Search Successes, Challenges

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Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…

Webinar Alert: The Secret to Great Search Campaigns

They say that making a first impression is everything. You dress to impress to nail that job interview. Greet a potential client with a firm handshake and eye contact to show that they can and…

Search Marketing: Keeping Up to Date with Changing Search Engines

Popular search engines Google and Bing have both gone through some recent changes. Google has launched its Knowledge Graph, which augments searches for people, places or things by bringing up a sheaf of associated facts…