Category Archives: Social

eM+C’s Four Hot Topics from eTail

Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites…

The latest Buzz Marketing Tool: Online Video – 6 tips to master it from Musicians Friend

In the growing world of online video, there are dozens of vendors with excellent solutions who can help you achieve your goals. The only catch is, first you have to figure out what those goals…

3 Steps to Fostering Customer Engagement & Increasing Conversion Rates Online from Roy Hessel, EyeBuyDirect.com

For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product…

Targeted email marketing is NOT dead! Why it’s a crucial piece of your integrated strategy

Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead,…

Internet Retailers Gather as eTail West 2011 Kicks Off!

We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits…