Category Archives: Social

Brand Positioning: 7 Ways to Execute Proactive Social Media Marketing

by Ronald Ladouceur Special to the eTail Blog Many retailers think successful social marketing is a function of reaction time. Armed with social media monitoring tools and Twitter consoles, they hover over their keyboards, ready to…

Assouline Engages Luxe Audience Beyond Books

Assouline’s position in the luxury market is unique. The company doesn’t produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame,…

3 Experts Answer 3 MCommerce Questions

Many people say ecommerce is still a baby. So you can imagine how lots of big retailers feel about mcommerce. But it’s become an indisputable fact that mobile commerce is growing exponentially and that retailers…

Social Media Drives Online Retail Sales-Etailers Talk Strategies

After attending our eTail West event at the end of February, Andrew Asch from ApparelNews.net wrote a great summation of his observations about social media and its effect on online retail. He shared his insights…

Via Flowtown: If Social Media were a High School…Loving this Post

When a colleague of mine sent this Flowtown post over, I couldn’t resist sharing it. Some of it is just right on the money, and after having a conversation with another colleague JUST YESTERDAY about…