Category Archives: Social

Podcast Alert: Andrew Koven, Steve Madden, on mobile site musts and how to bring social into the mix

Andrew Koven has been in the e-commerce biz for a while. That’s an understatement – he’s pretty much one of it’s originators (that doesn’t make him old – this industry is still a baby). He’s…

Video Interview: Jack Kiefer, Babyage.com, on new ways e-retailers must think now

While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing…

Podcast Alert: Sharon Knitter on mobile strategy at Cars.com

Cars.com is seeing 15 percent of its total traffic coming from mobile devices. As Sharon Knitter, Senior Director, Consumer Products, says in the below interview, “that’s huge.” The site is taking an all-hands-on-deck approach to…

Tamar Koifman: How to use Facebook ‘Like,’ location-based marketing & Twitter for customer service

Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need…

Zita Cassizzi speaks about social commerce

What has Dell.com learned in seeking out the best practices for social media regarding its brand? “A lot.” So says Zita Cassizzi here in this interview beautifully produced by Scribe Media. She continues by saying…