Category Archives: Social

Stifel Nicolaus Says A is for Apple & Retailers Need to Follow the EcoSystem Suit

When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he…

How to Convince Your Team that Less is More in Mobile Marketing

It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong….

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is…

Because Everyone Likes a Good Facebook Infographic…

We have to thank JESS3 for this adorable Facebook infographic. Because a pictures tells a thousand words…

Boston Celtics: Turning 5.6 million Facebook Fans into Ticket Holders

Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That’s a lot of online fans. But how does he and the rest…