By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…

For too long, we’ve been thinking about how to turn conversations into conversions. It’s time to start thinking about how to turn conversions into conversations. So says Amy Lanigan, VP Client Strategy, Fluid. During a…

It’s been the question on nearly every executive’s mind for at least a good year now: Is there really such a thing as a measurable social media ROI?

by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes…

by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize…