Category Archives: Social

Video interview: Jana Eggers – How to use customer-generated content to build your brand

When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according…

Joining Foursquare or Places? You need a smartphone.

Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…

Video interview: Kathy Hecht on personalization

In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…

Monetizing social media – “This is not an age for magazines”

Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…

Rob Harles: “Social media is about convenience, choice and value”

 “Over half the world is under 30. They’ve never known the world without the Internet.” When you start a presentation with a stat like that, it’s hard to top it. But Rob Harles, VP of…