There are few other industries any of us could think of that have exploded as rapidly as ecommerce. An infographic from Baynote outlines just how remarkably fast this growth has been by detailing stats from…

Much of this blog’s content talks to retailers and other business types about how to market to customers; those customers being consumers, i.e. B2C. But what happens when your customers are other businesses? How does/should…

Google claims that some 300 million people are active on its Google Plus (often written as Google+) social network. That doesn’t put the search-engine giant in quite the same league as Facebook, which claims more than a billion members, but it could…

And the force may be too great to overcome…studies show that all businesses are exposed to an often-times catastrophic risk. And the worst part? There may be little we can do about it. What’s the…

Bert DuMars, VP and Principal Analyst at Forrester Research, says that marketers today have to have a post-digital mindset. “You don’t want a commodity relationship, because then it’s all about price,” DuMars said. “If it’s…