Category Archives: Editor’s Choice

12 Tactics on Using Triggered Emails to Drive Conversion

Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…

Top 3 Don’ts on Running a Successful Responsive Web Design Project

by Caitlin Roberts As a kid, I used to hold out my hand and shout ‘TIP?’ to my Mom when I did something she asked me to. She always replied: ‘Of course!’ She would then…

Infographic Alert: The Way We Shopped in 2013

E-commerce has exploded… and we have the numbers to prove it. According to a new infographic from National Positions, the space has grown by 13% in the last year alone, online purchasing growing from $231…

Infographic Alert: How Amazon Stole Christmas

Consumers have a warm fuzzy feeling about Amazon this time of year, But for Marketers, on the other hand, it’s a site that they fear. The multichannel options that marketers plot out in the fall,…

New & Noteworthy: Birchbox Pop-Up, A Wallet with GPS & More

TrueToUs If anyone would know how to curate a good selection of accessories, it’s an accessories buyer from Barneys. That’s why John Ruggieri‘s new site, TrueToUS.com, is sure to be a good one for all…