Tag Archives: SailThru

From Commodore 64 to Optimizing Online Stores: Talking Shop with Sailthru

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

Predictive Marketing: Going Beyond the RFM Model to True Intelligence

by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…