Tag Archives: customer lifetime value

How Should Ecommerce Brands Look at Their Return Policies?

  Returns are a challenge area for many ecommerce brands, partially since it can be tough to prioritize creating an easy and free return process for customers when so much focus already goes into having…

Groupon vs. LivingSocial Customer Acquisition Debate

by Jake Stein Special to the eTail Blog Customer lifetime value is an important metric for every business, but it is especially critical for daily deal and flash sale sites where a key to success…