Tag Archives: Digital Marketing

Adroit Digital Speaks on Smarter, Data Driven Scaling of Digital Marketing Audiences

Scaling audiences and enabling performance based growth are both at the core of what Adroit digital does for their clients. Watch as eTail’s Dave Matthews catches up with Greg Kirby, Director of Sales at Adroit…

Matching Your Offers to What Consumers Want through Intelligent Recommendations

Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

Why B2B sellers must begin thinking like B2C merchants

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…