Buddy Brewer from SOASTA on Conversion Optimization Through Site Speed

This year’s eTail West conference saw thousands of retailers come together to share best practices, brainstorm around common challenges, and elevate the discourse surrounding the future of online retail. VP of Business Development at SOASTA, Buddy Brewer took some time to speak with WBR’s own Dave Matthews on how retailers can manipulate the speed of their websites to directly effect their conversion rates.