Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…