by Andy Althauser Special to the eTail Blog Retail loyalty programs have been around a long time. Consumers buy, earn points and redeem them for future discounts – we all know the drill. Such reward…

Salesforce.com, the enterprise cloud computing company, and Twitter, which surely needs no explanation at this point, have announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This combination…

Alison Tatham invented College Tourist to connect college students in their own college towns through a Postcard Facebook App. Through the app that she and her business partner Lori Stratford now run, college students can…

If a pink Sperm whale is a familiar logo to you, you must be a fan of Vineyard Vines. The preppy clothing company, based in Connecticut and inspired by the island of Martha’s Vineyard, has…

My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…